®2025

®2025

dismount

Amenorrhea, common among young gymnasts due to hormone imbalance and intense exercise, can be helped by probiotic products rich in calcium and vitamin D. The subscription package, exclusive to gymnasts at gymnastic centers, also supports UCI Health research.

Client

UCI Health All of Us Program

DELIVERABLES

Packaging Design Brand Identity Research Typography

Year

2024

Role

Creative Direction

COLLABORATION WITH UCI HEALTH

The UCI Health All of Us Database collects health data from participants to conduct research and improve healthcare. By partnering with this database, individuals can learn about their health and participate in research that contributes to future generations.

LOGO

Dismount is a term for how gymnasts end their routine, usually with an acrobatic element. This affects the E-score, which is the execution score.

SYSTEMATIC DESIGN

Motifs surround all surfaces of the package, including the front, the back, and the lid of the yogurt cup, emphasizing performances of the exuberant gymnasts. The poses are based on the four women’s gymnastic events: floor, vault, uneven bars, and balance beam.Two gymnastic poses connect when you arrange the yogurt cups into a set of four.

HOW IT WORKS

Pick up a card at practice gym or training center. Scan the QR code on the card that links to a page that explains the collaboration with UCI Health. Participate in the All of Us database to start a free trial subscription to three different probiotic products.

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