Paprika
By creating a digital environment where people can identify their daily struggles, obtain knowledge from others, and seek professional medical help, Paprika hopes to support the mental well-being of users. People often realize that they are struggling with mental health yet they do not know how to handle it. It’s difficult to figure out where or how to start. The lack of transparency with cost and tools can make individuals to feel isolated.
Client
Personal
DELIVERABLES
UI/UX Design Research Branding Illustration
Year
2024
Role
Creative Director
THE SOLUTION
By creating a digital environment where people can identify their daily struggles, obtain knowledge from others, and seek professional medical help, Paprika hopes to support the mental well-being of users.
NAMING
Paprika, a spice made from bell peppers, is often used to refer to the vegetable itself in parts of Europe and Asia. It symbolizes sympathy and compassion and is also seen as a protective charm against negative energy. The name also references Kenshi Yonezu’s 2019 song “Paprika,” which uses the growth of the paprika plant as a metaphor for the affection and sorrow one feels for a loved one.
